“That was the 50th call cancelling a newspaper subscription.” the vendor complained to his father.
“The lockdown has got people used to living without newspapers. So much loss.”
The father nodded, “If i were you, i would incur more losses.” he said.
“What kind of business is that?” the son asked really upset.
The father took his glasses off and said, “Through time a good businessman has used man’s habit of habit. The lockdown has given him the habit of no newspaper. You give them newspapers free till they form the habit again.”
It took a minute for the son to start smiling.